Fifth Third Bank Senior Wealth Planner. in GRAND RAPIDS, Michigan


Fifth Third Bank is one of the top-performing banks in the country, with a heritage that spans more than 150 years. We've staked our claim on looking at things differently to making banking a Fifth Third Better. This applies to our relationships with customers and employees alike.

We employ about 18,000 people, and what we offer is:

# A chance for employees to build their future, with supportive career development and financial wellness programs.

# An environment where we win together. We celebrate achievement and work collaboratively. We're also a three-time Gallup Great Workplace honoree.

# An invitation to impact lives in a positive and lasting way. Everything we do is geared toward improving lives. That's fun and exciting.

It comes down to the fact that Fifth Third is a warm and caring place to with which to grow # as a customer or as a team member.

The Wealth and Asset Management division puts more than 100 years of experience to work to help individual, business, and institutional clients build and manage their wealth. Better ideas # and better solutions # begin with better listening. Listening to our clients is at the heart of our strategy to help our clients achieve their financial goals.

GENERAL FUNCTION: Serves as the primary Wealth Planning expert and resource for high net worth prospects and client relationships involving complex financial issues and strategies, typically including multi-generational trusts, closely heldbusinessentities, corporate executives, and private foundations. Provides professional consulting / advisory services to clients through the development, delivery and implementation of a customized wealth plan, which includes proactive, highimpact,multi-generational planning solutions based upon each client#s facts and circumstances.

Responsible and accountable for risk by openly exchanging ideas and opinions, elevating concerns, and personally following policies and procedures as defined. Accountable for always doing the right thing for customers and colleagues, and ensures thatactions and behaviors drive a positive customer experience. While operating within the Bank's risk appetite, achieves results by consistently identifying, assessing, managing, monitoring, and reporting risks of all types.


  • Client Experience:

o Responsible for delivering customized wealth plans, which include proactive, high impact, planning solutions based upon each client#s facts and circumstances.

o Provides professional consulting / advisory services and solutions to clients through the development, delivery and implementation of advanced planning techniques: (estate, tax, insurance, option, investment, retirement).

o Reviews all client deliverables for which planner is the lead.

  • Plays a major role in the sales process in acquiring significant relationships:

o Identifies issues and planning opportunities for review and discussion with the client and the client#s advisors.

o Conducts research related to the use of various complex tax and estate planning strategies under consideration by clients and develops financial modeling and flowcharts to demonstrate the economic impact of the strategies.

  • Delivers the wealth plan to clients and their advisors in a clear and understandable manner and responds to their questions.

  • Develops proactive, reciprocal calling and referral relationships with client relationship managers and sales officers to create strategies and opportunities for high net worth client base.

  • Coaches and counsels RMs on financial planning strategies via formal training or as part of client relationship reviews.

  • Develops and expands relationships with centers of influence, such as attorneys and CPAs, resulting in additional business opportunities.

  • Assists with development and presentation of training programs:

o Must be able to converse with clients, their advisors, and RMs convincingly.

  • Other:

o Maintains knowledge of complex, advanced planning techniques and relevant legislative, regulatory and case law changes.

o Attends community and/or industry-specific forums, conferences and/or meetings in order to broaden relations, network and continually deepen knowledge of trends, practices, products and competitors.

o Participates actively in community affairs and professional associations.

o Displays the ability to be highly effective in a team-oriented environment and to build relationships based on added value, not title or authority.

o Supports a proven track record of successfully collaborating with and influencing management and peers to support growth and financial results.

o Participates in the ongoing development of the wealth planning process.

SUPERVISORY RESPONSIBILITIES: Responsible for providing Wealth Planning Analyst and Planners timely, candid and constructive feedback; develop Analysts and Planners to their fullest potential and provide challenging opportunities that enhanceemployeecareer growth; recognize employees for accomplishments.


  • Bachelor#s degree required.

  • CFP, JD, or CPA, or LLM required.

  • 10+ years in financial and/or estate planning related work, preferably at a high quality professional financial services company or firm.

  • High level of technical expertise in estate, tax, option, retirement, insurance, investment and cash flow/capital needs planning analysis.

  • Advanced listening, written, and oral communication skills.

  • Experience in sales and/or marketing.

  • Resourcefulness in finding creative solutions.

Fifth Third Bank is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.